Wynsors 'Back to School'

Challenge

To drive brand awareness and increase footfall for Wynsors World of Shoes stores within the competitive Back to School period.

Response

  • Creative press office campaign including using Prince George’s first day at infant school to get new school shoes on the news agenda.
  • Aggressive product placement campaigns, targeting ‘Back to School’ round ups of children’s Winter outfits and footwear ranges.
  • Highlighting promotional elements and price-led offers from the Wynsors collection to secure coverage in ‘moneysaving’ columns, alongside the women’s section and fashion features.

Results

  • 85 pieces of regional and national coverage achieved across print and online media
  • 25% store football increased back
  • 30% increase in social media engagements 
  • 47 million opporunties to see
  • 15% web traffic up by YOY  

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