To drive brand awareness and increase footfall for Wynsors World of Shoes stores within the competitive Back to School period.
- Creative press office campaign including using Prince George’s first day at infant school to get new school shoes on the news agenda.
- Aggressive product placement campaigns, targeting ‘Back to School’ round ups of children’s Winter outfits and footwear ranges.
- Highlighting promotional elements and price-led offers from the Wynsors collection to secure coverage in ‘moneysaving’ columns, alongside the women’s section and fashion features.
- 85 pieces of regional and national coverage achieved across print and online media
- 25% store football increased back
- 30% increase in social media engagements
- 47 million opporunties to see
- 15% web traffic up by YOY