Virgin StartUp Scotland

Challenge:

To drive awareness and entries for Virgin StartUp’s inaugural search for Scotland’s Start-up Business of the Year.

Response:

Aggressive press office campaign launching the Virgin StartUp 10: Scotland competition targeting key startup businesses and entrepreneurs.

Assembled an all-star judging panel comprised of a mix of Scottish entrepreneurs including; Bob Keiller, Jackie Waring, Leah Hutcheon and Cally Russell.

Created a stakeholder toolkit to encourage MPs and MSPs to promote the competition and available funding for start-ups in their constituencies.

We brought the 360 story to life using startup and entrepreneur case studies to promote the success achieved through Virgin StartUp in Scotland and its mentors.

Hosted an awards event celebrating the top 10 finalists and overall winner with key press in attendance.

Results:

58 pieces of regional and national coverage achieved across print and online media as well as broadcast interviews

Over 130 entries received for the competition, smashing the set KPI of 50

More than 3m opportunities to see

Broadcast interviews secured with BBC Radio Scotland

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