Pets at Home tasked Havas PR with driving customers into store for free nutritional consultations.
Analysing data from over half a million UK dogs, we conducted a study looking into the UK hotspots for Britain's heaviest dogs. The research revealed that the average UK dog is 22 per cent overweight, with Swinton in Yorkshire having the heaviest canines, with the average dog weighing 48 per cent more than it ought to.
Similar results were found in Edgeware, Dundee and Beckton, where dogs were found to be 47 per cent over their guideline weight.
The campaign achieved over 80 pieces of national, regional and broadcast coverage, with a reach of more than 75 million and a significant 40 per cent uplift YOY on nutrition consultations.