Pringles Flavour Cloud

Kelly Brook launched the future of snacking, the world’s first edible cloud, giving people the opportunity to taste their favourite flavours in the air.

Developed by flavourologists, the wacky technology allowed people to experience sour cream and onion Pringles as never before via a mechanically-generated cloud.

The invention was developed following a survey which asked people to predict the food technologies of the future, revealing that by 2037 most Brits believed it would be possible to munch on their favourite flavours in the air. Pringles, however, delivered this taste experience two decades early.

The flavour cloud was unveiled to snack happy Londoners by TV star and actress Kelly Brook, whom 18% of Brits named as the celebrity they’d most like to share a snack with, second only to cookery icon Mary Berry (23%).

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