Havas PR launches ASDA's Wonky Veg Boxes

ASDA's £3.50 Wonky Veg Boxes – part of a drive to cut food waste – launched at ASDA stores to coincide with Channel 4’s ‘Jamie and Jimmy’s Friday Night Feast’ feature.

Each box has enough produce to feed a family of four for an entire week for just £3.50, and includes in-season vegetables.

The knobbly and wonky shaped - but perfectly edible - fruit and vegetables became an instant sensation with both customers and the media.

Boxes sold out entirely at all 550 stores in England, Scotland and Wales, within 6 ½ hours, with over 170 pieces of coverage acheived and over 35,000 likes, shares and comments on Facebook




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