Havas PR launches the DFS Britannia

To celebrate DFS' partnership with Team GB and the 100 day countdown to the Rio Olympic Games, DFS launched a limited edition Britannia: The Great British Sofa. To support the official launch of DFS' new quintessentially British Design, Havas invited former Olympic sprinter and Commonwealth Games champion, Iwan Thomas MBE and British Skeleton racer and 2014 Winter Olympic Gold Medallist, Lizzy Yarnold MBE to their local DFS stores to comfort test and give their seal of approval on the limited edition range.

The new limited edition Britannia sofa has been specifically created for British House: the homes of Team GB in Rio and is part of DFS' pledge to make Rio a home from home for all Team GB athletes. For a limited time customers have the chance to get their hands on the very same sofa that Team GB athletes will be relaxing and unwinding on in Rio. 

Crafted exclusively by DFS in the UK, the sofa is designed to provide maximum style and comfort from the frame to the fabric and cushioning.

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