Asda Tin Foil

In the run up to Lincoln City's FA Cup Quarter Final with Arsenal, sales of silver tin foil in Asda's Lincoln store increased by a whopping 700% as locals prepared for the team’s historic match – by making the Cup out of tin foil.

Colleagues at the store were also giving customers lessons on how to make a tin foil FA Cup for themselves – so they could wave them in the all important match up.

The activity – which channelled the fun personality of Asda – was well received by customers in-store, as well as the regional and national media. Coverage appeared on The Sun, The Daily Telegraph, Lincolnshire Live, The Lincolnshire Echo and Soccer Saturday.

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