Craft breweries land major supply deal with ASDA

13 Scottish breweries have been hitting the headlines across the nation - thanks to a helping hand from Havas PR - after signing deals to supply all of ASDA’s 61 Scottish stores with home-grown beers.

With a total of 25 new lines launching on shelves from the 13 suppliers, ASDA now stocks over 75 Scottish beers, ales and ciders, as customers look for more premium drinking experiences from local brands.

ASDA worked closely with the Craft Beer Clan, utilising its expertise in the market and brewery contacts to ensure a strong geographical spread of products from all regions across Scotland are represented in stores.

The story - which landed coverage within The Times, BBC Radio Scotland, The Herald, Daily Record, City A.M. and numerous other media titles - has meant that the suppliers have been noticed by consumers across the UK. 

Latest / By Client

Show More