When I walked into the Havas building on my first day, I didn’t know much about the whirlwind world of PR. Being a journalism student, I understood the general concept but I didn’t know much about the day to day workings of a PR firm. I was curious, and this is what lead me to pursue the placement with Havas PR, one of Manchester’s leading agencies.
The first thing that hit me was how fast paced PR is. No one here takes things easy; everyone in the office is working hard on their assigned accounts. Just after lunchtime on my first day, I was asked to go with my mentor to attend a photo shoot for a client. When I pictured my first day, the last thing I thought I'd be doing was going helping excited children test out Asda’s Christmas toy range!
The best thing about my month at Havas has been how much I’ve been integrated into the team. This placement was not just making the tea; I was consistently given jobs and kept busy, and everyone was welcoming and friendly.
When I thought about doing a placement at a PR firm – and with my journalist hat firmly on - I thought I’d mainly be drafting and selling press releases; but PR is much more than that. I've helped with media monitoring, researching trends for 2018 campaigns, and delivering Greggs' Festive Bakes to hungry journalists - all integral parts of the well-oiled service the team give to clients.
This isn’t to say I didn’t have the opportunity to draft and sell in some press releases. I wrote and sold in a handful of stories over the course of my placement, including Asda’s Tickled Pink fundraising achievements - which was a really great feeling.
My month at Havas PR was an eye opening experience; I now have a basic understanding of the day to day inner workings of a busy PR firm, and feel enthused to pursue a career in PR after I graduate next year. I’m really thankful everyone was friendly and made the placement a really enjoyable one. I’ll miss it, but being a student who’s used to a lie in, one thing I won’t miss will be the early starts!