Havas PR has been appointed by the UK’s largest online printing company, Instantprint, as its retained public relations agency.
Following a competitive pitch, the agency has been tasked with building brand awareness across the UK and raising the profile of Instantprint using local, regional, national and trade press.
Havas will now assume day to day press office duties and be the main point of contact for all Instantprint media enquiries. The agency will also deliver a number of proactive campaigns focused on increasing business engagement with consumers.
The account will be led from Havas PR’s Manchester office, headed up by account director, Victoria Wood.
She said: “The Instantprint brand and communications team have a clear understanding of what PR can do for their business and how it can make a tangible difference. It’s an exciting time to be part of the team.”
The Havas team will report into Instantprint brand manager, Laura Mucklow.
She said: “Havas has a fantastic track record of working with well-known brands that have a nationwide footprint. Their proposal for raising brand awareness among our core target audience was clear, concise and creative and the ideas presented stayed totally relevant to the brief. Most importantly, they showed they understood how PR can help Instantprint achieve its business goals.”