Following a three way competitive pitch, Wynsors World of Shoes has appointed Havas PR.
Wynsors World of Shoes is the trading name of Courtesy Shoes Limited, comprising a chain of over 40 shoe stores in England.
The agency’s first brief is to highlight Wynsors ‘Back to School’ offer, one of the most competitive trading periods in the retail sector.
Havas PR UK’s, Head of Consumer Product, Victoria Wood, who is leading the account, commented: “Parents tend not to buy children’s shoes too early in the summer to make sure that they don’t grow out of them before they go back to school.
“Some parents actually buy shoes for their children on the way to school on their first day back!
“We’ve got some exciting and innovative plans in place to drive footfall into the stores earlier and to increase spend.”
The appointment sees an expansion of Havas PR’s retail portfolio which already includes, Asda, Greggs, Hobbycraft, Debenhams, Pets at Home and DFS.