Wynsors World of Shoes has appointed Havas PR as its retained agency.
The agency’s role as retained press office for the business follows its initial campaign work for ‘Back to School’ and Christmas.
Havas will handle the ongoing consumer and business-to-business press for the Lancashire-based shoe retailer. The agency will also manage product placement activity as well as campaigns during key retail calendar events.
The account will be headed by Nuala O’Neill, Associate Director at Havas PR. Commenting on the retained account win, she said: “It’s great testament to our past activity that Wynsors has taken us on as its full time agency support. We’ve enjoyed generating national, consumer and regional press that has helped to generate sales and increase footfall in stores.
“We’re excited to build on this success and already have some great activity scheduled for the brand that will help maintain consumer interest in Wynsors and all that it has to offer.”
Lee Gomersall, Retail and Merchandising Manager at Wynsors World of Shoes, said: “Havas has demonstrated an impressive mix of retail know how and creative ideas since we started working together. We’ve been delighted with the results the team has generated and look forward to sustaining this success as we undertake further PR activity.”
Wynsors first worked with Havas on its 2017 ‘Back to School’ PR campaign.