Havas PR has been appointed by the Water Regulations Advisory Scheme (WRAS) to lead its trade and consumer PR.
Havas will handle the ongoing task of raising awareness of WRAS’s role in protecting public health and encouraging efficient use of water by promoting compliance with water fittings regulations.
With a national PR campaign planned for autumn and ongoing press office activity, the team will be working closely with water companies and the board of WRAS to support the company’s mission to help the public understand their rights and responsibilities, including the importance of using compliant products.
The account will be headed by Claire Quansah, Operations Director at Havas PR’s Manchester Village. Commenting on the win, she said: “We are thrilled to be working with WRAS at such an important time. They have a crucial part to play in protecting consumers and helping plumbers, so we are looking forward to helping tell that story.”
Julie Spinks, Managing Director at WRAS, said: “Havas has an impressive mix of industry knowledge and creative ideas, with proven success in what can be a challenging industry to navigate.”