Health review platform, ORCHA, was crowned the winner at BusinessCloud’s ‘Meet the game-changing pioneers of tech’ event, sponsored by Havas PR UK.
Fifteen top tech pioneers from across Europe pitched their businesses to an audience and panel of guest judges, including Havas’ Jonathan Welsh.
ORCHA CEO and founder, Liz Ashall-Payne, impressed the judges and 60-strong audience with her pitch, winning first prize and tickets to CES 2018 in Las Vegas.
Havas PR and BusinessCloud created the event in recognition of the growing role tech plays in the future of business and communications, with Havas having a growing presence in the UK tech sector through media innovation, VR and AI.
The event was a celebration of the upcoming 'Tech 1sts' list in the BusinessCloud magazine, which showcases 51 businesses with first-to-market products.
Food-waste smart packaging solution, Mimica, came in second place after an impressive pitch from Italian scientist, Giorgia Raci.
Judge Jonathan Welsh of Havas PR said: “It was a really interesting event and I couldn’t believe the quality of the businesses taking part.
“I was impressed with the international reach of the businesses – in a modern market place with the challenges UK businesses are looking at, domestic and international reach is a big advantage.”
For first-to-market businesses the key is to keep it clear and simple, says Welsh.
“Have a narrative, make it simple and stick to it,” he said.
“Too many tech start-ups try to be all things to all people. The key is to make sure people can understand how the tech can improve their lives or business. Relevance is crucial to engagement.”
Other judges included digital and creative coach at Business Growth Hub, Sarah Novotny, executive financial leader, Damian McGann, and Anastasia Kenyon, CEO of Lifestyler.